Amarillo Round Up Campaign Supports Kids, Inc., Rockrose Sports Park
A two week fundraising drive launched December 8 at Tootn Totum locations will let customers round up purchases to benefit Kids, Inc. and the new Rockrose Sports Park. The campaign matters for Texas County families because proceeds support expanded youth programming and regional recreational facilities that serve the Texas Panhandle.
Tootn Totum began a Change for Better campaign on December 8 that runs through December 21, 2025, giving customers the option to round up at the pump or at the register inside stores. Proceeds will go to Kids, Inc. and to development of Rockrose Sports Park, a facility intended to broaden organized youth sports access across the Texas Panhandle.
The campaign arrives as both organizations mark major anniversaries this year. Kids, Inc. is celebrating 80 years serving youth and families in the Amarillo area. Tootn Totum marks 75 years in business. These milestone dates framed the partnership and the timing during the holiday giving season may help increase small scale donations from regular retail purchases.
For Texas County residents the fundraiser is centered in Amarillo but carries regional implications. Kids, Inc. programs and the planned Rockrose Sports Park serve communities across the Panhandle, so Texas County youth sports groups and families stand to gain from increased field capacity and expanded programming. Local recreation infrastructure can shape participation rates and reduce travel times for weekend games, factors that affect household budgets and time allocation for families.
Economically, round up campaigns convert many small retail interactions into steady streams of charitable revenue. The two week window creates a concentrated period of consumer giving concentrated at fuel and convenience retail outlets. That pattern can translate into short term increases in foot traffic for participating stores and incremental revenue for the nonprofit partners. Funds directed to construction or improvements for the sports park could also stimulate local contracting work and procurement of goods and services during the development phase.
Policy considerations include the coordination needed between private donors, nonprofit operators, and any municipal permitting or investment required for Rockrose Sports Park. As communities nationwide weigh investments in youth amenities, this campaign underscores how private philanthropy and retail partnerships can seed capital for larger projects that yield social and economic returns over the long run.
The Change for Better campaign remains active through December 21, offering a simple way for local residents to support expanded youth services and future recreational assets that will serve Texas County and the wider region.
