Charleston Peak Winery Launches Holiday Markets and New Wines
Charleston Peak Winery opened a monthlong series of weekend holiday markets beginning the weekend of Dec. 5 through Dec. 7, and continues with markets on Dec. 12 through Dec. 14 and Dec. 19 through Dec. 21. The events introduce four new wine releases and a wine and chocolate pairing collaboration, offering local residents seasonal shopping and tasting opportunities that support tourism and small business activity in Nye County.
Charleston Peak Winery at 3810 Winery Rd. began a monthlong run of weekend holiday markets the weekend after the announcement on Dec. 4, and the markets are currently underway. The three market weekends are scheduled for Dec. 5 through Dec. 7, Dec. 12 through Dec. 14 and Dec. 19 through Dec. 21. The winery is also debuting new vintages, including chardonnay, malbec, riesling, and a sparkling Desert Blush pet nat, and is offering a wine and chocolate pairing in collaboration with chocolatier Jean Marie Auboine.
The markets operate alongside the winery tasting room hours, with the facility open daily from 11 a.m. to 7 p.m., and closed on Tuesdays. The announcement included contact information for tasting and event reservations at the winery. These markets combine product launches with a holiday shopping atmosphere to attract visitors at a time when rural tourism can provide a meaningful revenue boost for local businesses.
For Nye County residents the immediate impact is twofold. First, the markets create a local venue for seasonal spending that keeps consumer dollars in the county rather than traveling to larger regional centers. Second, the collaboration with a local chocolatier highlights opportunities for cross promotion among small food and beverage producers, which can raise average spend per visitor at the tasting room and market stalls. Small event driven sales along holiday weekends are a common strategy for wineries to extend their high season and smooth revenue across the winter months.
Beyond direct sales, weekend markets can amplify foot traffic for nearby businesses, support vendor livelihoods, and increase visibility for the county as a destination for short visits. Residents who plan to attend should note the specific weekend dates and tasting room hours, and are advised to contact the winery to reserve tasting slots or event space as capacity may be limited on peak days. The market series runs through Dec. 21, providing three weekends of shopping, new wines, and seasonal pairings in the heart of the holiday season.
