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Flapjack Social Club to Open Pickleball Hub in Carrollwood

Flapjack Social Club will open a 30,000-square-foot pickleball and social venue at The Palms of Carrollwood Shopping Center (13133 N Dale Mabry Hwy) in early 2026, offering 13 courts, recovery amenities, coworking space, and a café. The facility’s mix of programming, tech-driven booking and match-capture services aims to expand playing options for beginners through competitive players and create new event and training opportunities for the community.

Jamie Taylor2 min read
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Flapjack Social Club to Open Pickleball Hub in Carrollwood
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Flapjack Social Club is planning a large new destination for pickleball players and community gatherings in Carrollwood when it opens in early 2026. The 30,000-square-foot facility will include 13 courts—described as 10 indoor courts plus padel courts and a championship court with 360-degree viewing—alongside coworking and relaxation spaces, a recovery area with cold plunge and sauna, and a Zero Zero Cafe.

The venue is designed to serve a wide range of users. On-court cameras will capture match footage for a fee, which players can use to review technique, share highlights or support coaching. Programming will include leagues, clinics, tournaments, corporate buyouts and private gatherings, and the club plans a Pickleball 101 class to introduce newcomers to the sport. Founders say the project emphasizes building community and experience, not just court time.

Membership and day-pass options are planned to accommodate casual players and frequent users. The club listed a 'Day One Club' membership at $199 per month with a $500 signup fee, and promotional early-access memberships were mentioned for those who want to lock in benefits before full opening. An AI concierge and a booking app are expected to manage court reservations and waiting lists, aiming to reduce friction during peak hours and simplify event scheduling.

Practical value for players is straightforward. Competitive and recreational players gain access to a championship court suitable for spectator events and tournaments, while beginners can take Pickleball 101 to get comfortable on court. Teams and local businesses gain a new option for corporate events and buyouts. The recovery suite—including a cold plunge and sauna—adds post-play recovery resources often missing from community courts, and the coworking area makes the club attractive to players who combine work and play.

The addition of paid match-capture services and tech-driven booking could change how local players track progress and schedule play. If you plan to use the facility frequently, the Day One Club membership and early-access promotions are worth comparing once registration opens. With space for leagues and events, Flapjack Social Club is positioned to broaden access to organized play and create a new hub for Tampa Bay’s pickleball community as it comes online in early 2026.

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