Francisco’s Market Expands, Opens Second Location on East Side

Francisco’s Market & Deli is opening a second location on the east side of Traverse City, the owners announced, naming the new site Francisco’s Bayside Market and identifying partners as Dan and Kim. The new store will operate at 1532 US 31 N and will carry many of the menu items and specialty products from the market’s established west side outlet.

The owners acknowledged the transition and asked for customer patience as they complete the opening. As they wrote, "As we move through this transition, we kindly ask for your patience and support. We’re working hard to bring all the fan favorites you love from our West Side location to our brand-new Bayside home." They added a message of thanks to the community, writing, "From the bottom of our hearts, thank you for your unwavering support and for helping us turn our dreams into reality. We can’t wait to continue serving you—now on both sides of town!"

For customers in Grand Traverse County, the new location reduces travel time for those who live or work on the east side and along the US 31 corridor. Local small businesses that expand capacity typically create additional shifts and hours for staff, and the second location is likely to add jobs and increase purchasing from regional suppliers. More immediate access to prepared foods and groceries also matters in winter months when road conditions can affect travel across town.

The expansion comes as Traverse City’s retail and food sectors balance year round residents with a fluctuating tourism season. For independent operators, opening a second site is a common strategy to capture steady local demand while maintaining the brand identity and product mix customers expect. The partnership structure with two community members suggests an approach that spreads operational risk and leverages local networks.

City residents can expect signage and service to roll out in the coming weeks as the new site prepares for its first day of service. The owners said they look forward to serving the community at both locations, a development that will reshape neighborhood convenience and add another local option for groceries and deli fare.