Indeed Brewing Releases C.R.E.A.M. on Milwaukee Black Friday 2025

Urban Milwaukee’s Now Serving column on November 23 laid out plans for Black Friday beer releases across Milwaukee and singled out Indeed Brewing Company’s C.R.E.A.M. as a standout for collectors and cellarers. The beer is described as a 9 percent ABV imperial cream ale brewed with apple and honey and will be packaged in 750 ml wax dipped bottles intended for limited sale.

Indeed scheduled its Walker’s Point taproom to open at 10 a.m. on November 28, Black Friday, with a promotion for early attendees. The first 30 guests at the door were to receive a free six ounce pour and the brewery planned a specialty tapping of Cranberry Spruce Kolsch at 2 p.m. for additional on site interest. Indeed also offered online preorder and pickup arrangements to help manage demand and give enthusiasts a way to secure bottles without waiting in long lines.

For homebrewers and craft beer hobbyists, the release is notable on several levels. The blend of apple and honey in a higher gravity cream ale invites analysis for recipe adaptation, and the 750 ml wax dipped presentation signals a bottle conditioned cellar candidate that many collectors will treat like a small batch barrel aged release. The timeline and preorder options published in Urban Milwaukee make it practical for hobbyists to plan attendance, split bottles with tasting groups, or arrange for aging trials.

The Indeed release was part of a broader wave of local brewery activity over the holiday, with Lakefront and other area brewers also hosting bottle releases and special tappings. Enthusiasts tracking limited releases should monitor taproom announcements and preorder windows, and factor in arrival time and pickup rules to maximize their chances of securing rare bottles or joining release day tastings.