New Biggby Coffee Opens on West Bayshore, Local Promotions and Donations Planned

A Biggby Coffee franchise listed as Classy Apples LLC opened a new location on West Bayshore on November 11, 2025, beginning service at 6 a.m. The announcement was made in a November 7 press release posted on the Traverse Connect business portal. The release outlined grand opening promotions running through opening week, including discounts, BOGO days, specialty cup deals, a donation of one dollar from each cup sold during the opening week to PoWeR! Book Bags, and limited free swag while supplies last. The release also included owner contact information and social media links for the new shop.

The timing places the store squarely in the preholiday retail season, a period when foot traffic in Grand Traverse County typically rises as locals and visitors prepare for seasonal events and holiday shopping. New chain locations can have outsized effects on nearby corridors by drawing repeat traffic for coffee purchases, quick meetings, and carryout orders. For West Bayshore the addition adds another option for commuters and shoppers along a bayfront retail and dining stretch that has grown in recent years.

The donation of one dollar per cup to PoWeR! Book Bags ties the opening directly to a local nonprofit effort. The exact funds raised will depend on cup sales during the opening week. To illustrate the potential scale, a modest total of 500 cups sold would translate into a 500 dollar donation, while 2,000 cups would yield two thousand dollars for the program. Those contributions can support literacy related purchases and outreach depending on PoWeR! Book Bags program priorities.

From an economic perspective the store represents both a retail investment and an employment opportunity. Coffee shops typically hire baristas, shift leads, and management staff drawn from the local labor pool, contributing to job counts in the service sector. The new shop will also generate taxable sales, which helps municipal and county revenue streams that fund local services. For Grand Traverse County leaders focused on balanced growth, each new storefront factors into broader strategies for retaining year round employment and broadening the tax base beyond seasonal tourism.

The entrance of a regional coffee brand into West Bayshore also sharpens competition for independent cafes. Market differentiation through loyalty programs, specialty beverages, and community partnerships often determines which outlets capture the steady daily traffic that sustains neighborhood retailers. The franchise indicated it would publicize owner contact details and social media for customers seeking updates on hours and promotions.

Residents interested in the new location can find the company announcement on the Traverse Connect business news page, and follow the shop through its social media channels as listed in the press release. As Grand Traverse County heads into the holiday period, the new Biggby Coffee will offer both convenience and a community fundraising boost while adding to the county s retail and employment mix.