Ohio High School Athletes Can Now Profit From Name Image Likeness
Member schools of the Ohio High School Athletic Association approved an emergency bylaw on November 24 allowing student athletes to be paid for their name, image and likeness, making Ohio the 45th state to permit high school NIL. The measure took effect immediately, raising questions for Holmes County schools about equity, oversight and the supports students will need to navigate new commercial opportunities.
The Ohio High School Athletic Association moved quickly this week when member schools voted to approve an emergency bylaw allowing student athletes to enter agreements for compensation tied to their name, image and likeness. The voting period ended Friday, November 21, with 447 schools in favor, 121 against and 247 abstaining. The bylaw went into effect on November 24.
Under the new rule, OHSAA student athletes may be compensated for appearances, licensing, social media, endorsements and branding related to public recognition. The bylaw also sets out reporting procedures and limitations intended to protect eligibility related to recruiting and amateurism rules. OHSAA officials said they will track NIL agreements and monitor recruiting and transfer bylaws to ensure compliance. Any future changes to the bylaw will need to be approved through the regular referendum process in early May where principals cast votes for member schools.
The emergency referendum followed a temporary restraining order issued by a Franklin County judge in a lawsuit filed by a student athlete on October 15. OHSAA leaders said they will continue to keep member schools informed about the pending legal case as they implement the new policy.
For Holmes County, the immediate change creates opportunities and challenges. Local athletes may now earn compensation for personal branding and community appearances, and small businesses and boosters could use high school talent to promote local commerce. At the same time the shift risks amplifying disparities between schools with more marketing savvy and resources and those with fewer supports. School administrators, coaches and families will need clear guidance on contract review, financial literacy and safeguarding student wellbeing.
Public health and equity concerns are central to local impact. The influx of commercial attention can increase pressure on adolescents, creating potential mental health strain and exposure to exploitative agreements. Holmes County schools will need training and resources to help students understand tax implications, reporting requirements and how to preserve eligibility while pursuing opportunities. As the policy is implemented, community leaders and district officials will play a key role in ensuring that benefits reach a broad range of students and that protections are in place for youth athletes.
