Samsung will unveil 2026 Device eXperience strategy, centering AI across products
Samsung announced a January 4 keynote called The First Look where it will unveil its 2026 Device eXperience strategy, signaling a major push to embed AI across phones, wearables and home devices. The timing, just ahead of CES 2026, positions Samsung to set the agenda for consumer tech in the year ahead.
Samsung confirmed on December 5 that it will host a keynote titled The First Look on January 4, 2026 to present its Device eXperience, or DX, vision for the year. The company said the event will outline how AI will shape the functionality and interaction of its devices across phones, wearables and home products, and Business Standard reported that Samsung provided streaming details in its press notice.
The announcement comes at a moment when major consumer technology companies are racing to integrate artificial intelligence into everyday devices. Samsung’s keynote, scheduled as a lead in to the big technology show in Las Vegas, will allow the company to preview innovations it plans to showcase at CES 2026 and to stake out a public position on how AI will be deployed across a broad hardware portfolio.
Industry coverage suggests the presentation may spotlight an expansion of Galaxy AI features across Samsung’s smartphone line, as well as tighter integration between mobile devices, smartwatches and home appliances. The event follows Samsung’s recent product introductions, including the Galaxy Z TriFold, which have emphasized novel form factors and more deeply integrated software experiences.
For consumers, Samsung’s move signals that familiar device categories will increasingly offer AI driven features that aim to anticipate needs, simplify tasks and tie disparate products into a cohesive ecosystem. For Samsung the strategy represents a chance to leverage its strengths in hardware design, semiconductor manufacturing and consumer electronics to deliver differentiated AI experiences that span living rooms, wrists and pockets.
The emphasis on a company wide Device eXperience also raises questions about privacy, data governance and the tradeoffs between on device and cloud based intelligence. As devices add more local processing and sensor fusion, users may gain speed and convenience but face new decisions about data storage and sharing. Regulators and privacy advocates have been scrutinizing how major manufacturers balance personalization with user control, a debate likely to intensify as more device capabilities rely on AI.
From a market perspective, Samsung’s keynote will be watched for signals about its competitive posture toward other tech giants that are racing to embed AI into smartphones and home devices. The company can highlight exclusive hardware features, bespoke AI models or partnerships that help it stand out, while also addressing developer support so third parties can build services that take advantage of the new DX framework.
The First Look will stream online and precede Samsung’s CES presentations, giving the company an early opportunity to set expectations for product rollouts and software updates in 2026. Observers will be looking for concrete timelines, device compatibility outlines and details about whether new AI capabilities will require additional hardware or be enabled through software updates. Samsung’s approach over the next weeks and months will help define how mainstream consumers experience AI in daily life and how industry competition shapes privacy and usability norms.
