Second Annual Mountainkind Morning Gives Free Coffee to Residents

The Park City Chamber of Commerce and Visitors Bureau staged the second annual Mountainkind Morning on December 8, offering free drip coffee and a collectible Mountainkind mug to residents at participating locations. The event ran from roughly 7 to 10:30 a.m., with a one mug per person limit and chamber board members and staff present at partner shops to greet patrons and distribute items. Organizers inserted a single Golden Ticket into one distributed mug that awarded a prize package including a staycation, a spa experience, and a dinner.

Fifteen locally owned coffee shops took part in the giveaway. Participating businesses included Java Cow, Jupiter Java, Atticus, Deer Valley Café, Hugo Coffee, Hill’s Kitchen, Harvest, Salt Box, Pink Elephant Coffee, Lucky Ones, Mix Place, Park City Gardens, The Daily Rise, Urban Sailor Coffee, and Chomp Donuts and Coffee. The broad participation brought coordinated attention to storefronts across the city and provided a morning boost to shops during a traditionally slower season.

Chamber president and CEO Jennifer Wesselhoff emphasized the event was designed to celebrate community spirit and support local businesses. Beyond the immediate goodwill of free coffee and mugs, the event functioned as a practical economic nudge, increasing pedestrian traffic and creating opportunities for additional purchases at partner locations. For small business owners, such concentrated, chamber led initiatives can serve as low cost marketing and brief revenue infusions that complement other local promotional strategies.

From a policy and institutional perspective, Mountainkind Morning underscores the chamber role as a bridge between local government priorities and the private sector. Events that celebrate the workforce and promote local spending align with municipal economic development goals that seek to retain consumer dollars in the community, sustain jobs, and enhance downtown vibrancy. Tracking outcomes such as foot traffic, sales during the event, and subsequent repeat visits would help quantify the program value and guide future budgeting and partnership decisions.

For residents, the event offered both a tangible token of appreciation and an easy way to support neighborhood businesses. As the second annual edition, Mountainkind Morning signals growing institutionalization of community centered promotion, with implications for how Summit County stakeholders coordinate seasonal tourism, workforce recognition, and small business support going forward.