Stutsman Harley Davidson Hosts Scrooge Saturday, Big Holiday Discounts

Stutsman Harley Davidson is staging Scrooge Saturday today, a single day retail event designed to draw shoppers into its Jamestown showroom and boost holiday sales. The dealership is open from 9 a.m. to 5 p.m. at 2501 3rd Ave SW and is promoting mystery discount envelopes that will yield either naughty or nice outcomes with discounts of roughly 10 to 50 percent off select regularly priced apparel, riding gear, accessories and gifts. A one day special of 15 percent off Harley luggage is part of the offer set, and complimentary lunch and beverages will be served between about 11 a.m. and 2 p.m. Shoppers may register in store for a $250 gift card drawing.

Events like Scrooge Saturday matter locally because December is a critical month for retail revenue and for independent businesses in Stutsman County that compete with regional malls and online platforms for seasonal spending. Deep discounts and experiential draws such as free food and family oriented activities tend to increase foot traffic, extend time spent in store and raise the probability of additional purchases. A promotion offering discounts up to 50 percent can accelerate gift buying that might otherwise be delayed, supporting near term cash flow for the retailer and contributing to local sales tax receipts.

For customers, the event offers immediate savings on holiday gifts and riding related items, plus a low friction way to enter a $250 gift card drawing. For the broader Jamestown retail corridor, concentrated events can create spillover effects as visitors combine errands and shopping across nearby businesses. From a market perspective, small scale promotional events are a common tactic to capture a larger share of local consumer spend during the holiday season and to reinforce brand loyalty among returning customers.

Residents planning to shop today should arrive during the 9 a.m. to 5 p.m. window to take part in the mystery envelopes, lunch service and registration for the gift card drawing. The store is encouraging customers and families to enjoy a festive shopping atmosphere while taking advantage of limited time savings.