Subaru Shares Love, Funds Local Pets and Keiki in Kauai
Subaru Hawaiʻi launched its 14th annual Share the Love event on November 3, 2025, pledging to donate 350 dollars from every new Subaru sold through the end of the year to Hawaiʻi Humane Societies and Make a Wish Hawaiʻi. The campaign could provide up to 15,000 dollars to each organization, supporting animal care and wish granting that directly affect Kauai families and community wellbeing.
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Subaru Hawaiʻi opened its 14th annual Share the Love campaign on November 3, 2025, promising a direct donation of 350 dollars from each new vehicle sale through the end of the year. Money will be distributed evenly between Hawaiʻi Humane Societies and Make a Wish Hawaiʻi, with each nonprofit eligible to receive up to 15,000 dollars under this program.
The funding could be particularly meaningful for Kauai residents. Hawaiʻi Humane Societies operates shelters and rescue programs across Oʻahu, Maui, Hawaiʻi Island and Kauaʻi, providing emergency veterinary care, temporary housing and adoption services. Additional resources for these services can reduce shelter overcrowding, expand emergency response capacity and improve access to veterinary care for families who otherwise face long travel and high costs for treatment. Make a Wish Hawaiʻi grants wishes for keiki fighting critical illnesses, offering emotional support that can affect family resilience and mental health during long medical journeys.
Subaru Hawaiʻi has built a record of local giving through this signature program. Over the past 13 years, the company has donated more than 440,000 dollars to community nonprofits and this year returns musician Paula Fuga as the brand ambassador for the campaign. The annual drive ties consumer purchases to community benefits, creating a predictable source of contributions during the holiday season.
Public health and social equity considerations are central to assessing the campaign impact. Strengthened shelter services and emergency veterinary care support zoonotic disease prevention and responsible pet ownership, which have clear implications for community safety and health. For rural and island communities like Kauai, where access to low cost veterinary services and pediatric support can be limited, private donations help fill gaps that public funding may not fully cover. However, reliance on charitable programs also highlights broader policy questions about sustainable funding for health related services, whether for animals or for children with serious medical needs.
For local advocates and policymakers, the Share the Love event underscores the need for coordinated approaches that couple private donations with stable public investment. For residents, the program offers a tangible way to channel consumer choices into community support during the holiday season. The campaign will run through the end of the year, and residents who are considering a new Subaru sale during that period will indirectly help both island animal services and wish granting for Hawaiʻi keiki.
