Taco Bell Expands in Romania, Drives Local Hiring in Bucharest
Taco Bell has expanded its footprint in Romania through franchise partner Sphera Franchise Group, opening new units in Bucharest and initiating active recruitment for crew and front of house roles. The moves matter for workers because each location plans to staff sizable teams, creating immediate local hiring demand and shaping labor dynamics in the quick service restaurant sector.
On December 2, 2025 Taco Bell, operating in Romania through franchise partner Sphera Franchise Group, opened additional locations in Bucharest and began recruitment drives tied to those openings. New units include a Băneasa food court location and other recently launched sites that are already advertising crew positions and front of house roles. The expansion is part of a broader growth plan by the franchise partner that included disclosure of store investment figures and timelines for further openings.
Operationally the new Taco Bell units are staffing crews of roughly mid 20s per location, a scale that creates substantial short term hiring needs in each neighborhood where a restaurant opens. That staffing model affects scheduling complexity, training pipelines, and local human resources operations because managers must recruit, onboard and retain a relatively large team for each site. For employees the openings translate into entry level opportunities as well as potential pathways into supervisory roles with a global brand presence in Romania.
The expansion also carries implications for local labor markets. Active recruiting for front of house and crew roles increases competition among employers in the quick service sector for workers with customer service and food handling experience. Recruiters and managers will need to balance wage offers, shift flexibility and training investment to attract applicants. For prospective employees the openings may mean more options for part time and full time work in central commercial areas and shopping centers where the new restaurants are located.
Franchise growth of this scale also affects workplace dynamics inside each restaurant. Managers face pressure to build cohesive teams quickly while maintaining operational standards and consistency with Taco Bell brand practices. Longer term, continued openings by the franchise partner could lead to a steady stream of hiring needs across Bucharest and other Romanian cities, influencing local staffing strategies and the competitive landscape for service sector labor.
Job seekers in Bucharest should monitor local hiring announcements as new units move from opening to full operation, since each store will require several dozen staff members to reach steady state service levels.
