Traverse City candy shop hosts fundraiser for local animal shelter
Rocket Fizz in downtown Traverse City will host its seventh annual Small Business Waggerday on November 29, with 10 percent of all sales donated to Cherryland Humane Society and in store cash donations accepted. The event links holiday shopping with community support for the shelter, offering residents an opportunity to help meet ongoing animal care needs in Grand Traverse County.
Rocket Fizz announced in a November 25 news release that its downtown Traverse City store will hold the seventh annual Small Business Waggerday on November 29, donating 10 percent of all sales to Cherryland Humane Society while also accepting cash donations in store. The event, timed for the busy holiday shopping season, is being promoted as a way for shoppers to support both a local small business and the county shelter that cares for animals in need.
Local fundraisers like Waggerday matter beyond retail economics. For Cherryland Humane Society, donations and community partnerships help cover everyday costs of shelter operations, medical care, and staffing. For residents, supporting the shelter can reduce the strain on municipal animal control resources, increase adoption opportunities, and help ensure animals receive vaccinations and treatment. The drive also fosters civic solidarity by connecting seasonal consumer activity with nonprofit funding needs.
Small businesses play a key role in community resilience during the holidays by circulating money locally and drawing foot traffic to downtown Traverse City. Events that direct a portion of sales to charities create a shared benefit, helping organizations that serve vulnerable populations while keeping revenue within the county. For families and individuals who rely on the humane society for lost and found services or for humane intervention, those contributions translate into concrete services.
Public health intersects with animal welfare in everyday ways. Well resourced shelters are better able to care for sick animals, maintain vaccination programs, and partner with local public health agencies if needed. Strengthening the shelter through donations and community partnerships can reduce risks that arise when animals lack timely care, and it supports broader efforts to make pet ownership accessible to households across income levels.
Grand Traverse County residents who plan to shop downtown for gifts in the coming weeks can participate by visiting Rocket Fizz on November 29 and contributing at checkout. The event offers a simple avenue for neighbors to show generosity while supporting the essential work of Cherryland Humane Society during a period of heightened demand.
