UW and SBDC Offer AI Webinar to Help Local Businesses
The University of Wyoming and the Wyoming Small Business Development Center Network will host a 30 minute webinar titled Using AI to Automate Marketing Tasks and Learn About Your Market on Thursday, Nov. 13 at noon to 12:30 p.m. The session aims to give Albany County entrepreneurs practical tools to automate social media scheduling, repurpose product descriptions into multiple post variants, and conduct market research tailored to local geography.
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The University of Wyoming and the Wyoming Small Business Development Center Network announced a short webinar for small business owners and startups on Thursday, Nov. 13. The session, Using AI to Automate Marketing Tasks and Learn About Your Market, will run from noon to 12:30 p.m. and is led by Paul Johnson and Ian Moon. Organizers say the half hour event is meant to deliver practical, immediately usable techniques for marketing automation and local market research.
The webinar focuses on three concrete applications that matter for Albany County businesses. First, participants will learn approaches to automate social media scheduling to reduce time spent on routine posting. Second, the presenters will demonstrate how to repurpose single product descriptions into multiple post variants so businesses can stretch existing content across platforms. Third, the session will cover methods to use artificial intelligence to perform market research that is sensitive to local geography and customer patterns.
The Wyoming SBDC Network is hosted by the University of Wyoming and receives funding in part from the Wyoming Business Council and the U.S. Small Business Administration. The network provides advisory services and training to entrepreneurs across the state and will continue to offer follow up resources and additional programming for attendees after the webinar. Registration information is available through the Wyoming SBDC Network website, and interested residents can contact the UW SBDC marketing manager for further details.
For Albany County, a concise instruction session on AI marketing can lower barriers to digital outreach for small businesses that often operate with limited staff and budget. Local retailers, restaurants, service providers and startups can use automation to reallocate employee time toward customer service or operations. Market research tools tailored to local geography can help businesses target outreach to neighborhoods and customer segments within Laramie and surrounding communities more efficiently.
The event also aligns with a broader trend of small business adoption of AI tools for administrative and marketing tasks. Short, practical workshops from organizations such as the SBDC aim to translate emerging technologies into time savings and clearer market signals for Main Street businesses. The Nov. 13 webinar provides a brief, low cost entry point for Albany County entrepreneurs seeking to test AI techniques and access additional SBDC support.
