Benefits

Walmart’s Live Better U Continues Offering Full Tuition for Associates

Walmart’s Live Better U (LBU) program pays 100% of college tuition and required books for qualifying associates and remains a central feature of the retailer’s upskilling and recruitment strategy. The program covers both college degrees and trade-technical coursework, presenting a pathway for hourly workers to pursue higher-skilled, higher-paid roles within the company.

Marcus Chen2 min read
Published
Listen to this article0:00 min
Share this article:
Walmart’s Live Better U Continues Offering Full Tuition for Associates
Source: www.shrm.org

Walmart’s Live Better U program continues to stand as a cornerstone of the company’s employee benefits and career development offerings, providing full payment for college tuition and required books to qualifying associates. First announced and expanded in prior years, the initiative now encompasses a range of learning tracks, including traditional college degrees and trade or technical programs, and is consistently cited in store and supply-chain hiring and recruitment materials.

The immediate effect for employees is a reduction of what Walmart describes as a major barrier to further education: the direct cost of tuition and textbooks. For hourly associates considering long-term careers at the company, LBU is presented as an internal pathway to roles that are higher-skill and higher-pay. That positioning has made the program a visible part of recruiting pitches as the retailer competes for frontline talent and attempts to build internal pipelines into supervisory, technical, and professional roles.

For current workers, LBU can change day-to-day planning and long-term career calculations. Access to tuition coverage may encourage associates to enroll in degree or certification programs they otherwise would not pursue, potentially accelerating internal promotions and role shifts. The program’s inclusion in hiring materials also signals to prospective hires that Walmart invests in workforce training, which can affect decisions to join and remain with the company.

AI-generated illustration
AI-generated illustration

At the same time, the program’s benefits are limited to qualifying associates, and access depends on meeting whatever eligibility criteria Walmart applies. Completing coursework, balancing schedules with shift work, and securing internal positions that align with newly acquired credentials are practical challenges that will shape how widely the program translates into career movement. The company’s focus on both college and trade-technical coursework reflects an effort to match educational offerings to the variety of roles within its stores and supply chain.

Beyond individual outcomes, LBU is part of a broader trend among large employers using tuition assistance as a tool for retention and talent development. For Walmart, keeping LBU visible in recruitment materials and operational discussions reinforces the retailer’s message that education and advancement are available from within. For associates, the program represents a concrete benefit that can reduce financial barriers to education, while the degree to which it reshapes career trajectories will depend on eligibility, scheduling realities, and on-the-ground support for navigating coursework and internal mobility.

Know something we missed? Have a correction or additional information?

Submit a Tip

Discussion

More Walmart News