Aegon Moves Legal Seat and Head Office to United States, Becomes Transamerica

Aegon NV is repositioning itself around its largest market, saying today that it intends to move its legal seat and global head office from The Hague to the United States and to rename the holding company Transamerica Inc. The company set a target to complete the redomiciliation by January 1, 2028 and will begin reporting under U S GAAP with its full year 2027 results.

The announcement was made at the insurer’s Capital Markets Day and was accompanied by a slate of financial actions intended to reassure markets and shareholders. Aegon unveiled a EUR 400 million share buyback plan for 2026 and projected mid single digit operating result growth through 2027. The company estimated the one time cost of the transition at about EUR 350 million and said it will keep listings on both Euronext and the New York Stock Exchange while seeking shareholder approval at an extraordinary meeting in the fourth quarter of 2026.

The shift formalizes a reality in Aegon’s financial footprint. The company’s U S business accounts for approximately 70 percent of operations, with retirement and life insurance products forming the core of its revenue and earnings profile. Moving domicile and the global head office to the United States aligns corporate structure with the firm’s principal market and brand identity, which will be centered on the Transamerica name long associated with its U S franchise.

For investors the change carries several immediate implications. Reporting under U S GAAP should make Aegon’s financial statements more directly comparable with U S peers and could simplify analysis for large institutional holders who focus on U S accounting norms. Preserving listings on Euronext and the NYSE signals a desire to maintain access to European capital and to offer continuity for Dutch and European shareholders, even as governance and regulatory oversight shift toward U S authorities, including the Securities and Exchange Commission and state insurance regulators.

Policy and tax implications will be closely watched. Redomiciliation is likely to expose Aegon to a different regulatory regime for corporate governance and could alter its tax profile, though the company has not provided detailed projections of long term tax impacts beyond the transitional cost estimate. The plan will require shareholder approval and could face scrutiny from Dutch stakeholders who have historically viewed Aegon as a national champion in financial services.

Strategically, the move underscores a broader trend among multinational insurers and asset managers to consolidate headquarters where the bulk of revenue and operational decision making reside. For Aegon, prioritizing the U S retirement market reflects demographic dynamics and the scale of defined contribution and life insurance flows in the United States. Market participants will monitor execution risk during the planned transition, the net effect of the buyback and one time costs on capital ratios, and whether the redomiciliation leads to measurable valuation re rating by investors who prize U S domiciles for global financial groups.