Downtown Retailers to Meet Jan. 15 to Coordinate Promotion and Issues

Retail and downtown business owners from Sterling and surrounding parts of Logan County are invited to an in-person meeting at the Logan County Chamber, 109 N Front Street, on Thursday, Jan. 15, 2026, beginning at 8:00 a.m. The chamber holds the meeting monthly on the third Thursday; meetings typically run until 9:30 a.m., and all business owners or authorized representatives are welcome to attend.

Organizers say the session is intended specifically for downtown and retail interests to coordinate promotion and solve shared problems that affect store-level performance and customer experience. With a standing monthly cadence, the gatherings create an ongoing venue for merchants to align marketing calendars, plan events that drive foot traffic, and raise operational issues such as storefront hours, sidewalk management, and local permitting hurdles.

For local residents, the meetings matter because coordinated retail promotion often translates into more events, longer shopping hours, and targeted campaigns that can increase downtown activity. For business owners, the forum offers a low-cost mechanism to collaborate on advertising, seasonal sales, window displays, and cross-promotion that improve sales without large individual investments. Regular collaboration can also sharpen shared asks to municipal and county officials on parking, signage, and infrastructure improvements that influence customer access and long-run retail viability.

From a market perspective, frequent communication among downtown retailers helps reduce duplicative spending and improves the efficiency of local promotion efforts. Over time, cohesive retail initiatives can lift pedestrian traffic, support nearby food and service businesses, and contribute to a more resilient local tax base by stabilizing small storefront revenues. The meetings provide a place where short-term tactics and longer-term priorities can be balanced—an important dynamic as retailers navigate shifting consumer patterns and cost pressures.

Business owners and representatives seeking more information or planning to attend should contact Caitlin at 970-522-5070. The Logan County Chamber’s monthly downtown retail meetings are positioned to be a practical, recurring step toward strengthening Sterling’s retail core through cooperative planning and shared problem solving.