Filiberto’s Opens Second Yuma County Location, Expands Foothills Presence

Filiberto’s Mexican Food marked the grand opening of its second Yuma County location on December 12, 2025, placing the new restaurant in the Foothills neighborhood near South Fortuna Road and East Fortuna Palms Lane. The site joins the chain’s existing presence in the county and was unveiled ahead of peak winter visitation, a season when the area typically sees increased demand from seasonal residents.

Owner Melissa De La Torre told reporters she and her family were excited to serve the community from the new site and expressed gratitude for local support. She also invited both residents and winter visitors to try menu items at the new location. The timing of the opening positions the restaurant to capture spending from holiday gatherings and the influx of seasonal visitors who come to Yuma County every winter.

For local consumers, the new Filiberto’s increases convenience for Foothills households that previously traveled farther for familiar quick casual Mexican dining. For the local economy, an additional full service restaurant contributes to employment opportunities and sales tax receipts, and it supports local suppliers through food purchasing and facility services. Small and mid sized restaurants are a durable source of local jobs, and openings like this one help sustain consumer-facing employment this winter.

Market implications extend to the broader downtown and neighborhood retail mix. New dining options can raise foot traffic for nearby businesses and influence where visitors choose to spend time in the Foothills area. For municipal planners and economic development officials, restaurant expansions are a visible sign of demand for neighborhood commercial services and may inform future zoning or infrastructure priorities.

Looking ahead, the opening underscores a longer term trend of local and regional chains increasing their presence in growing suburban neighborhoods. As seasonal population pressures recur each winter, restaurants that open before the season begin tend to capture repeat customers and build loyalty among both year round residents and visitors. Filiberto’s second Yuma County location represents a concrete example of that dynamic for the Foothills community.