Fresno Grizzlies Launch Together Campaign, Promote 2026 Season Memberships

The Fresno Grizzlies rolled out the Together campaign on December 10 as they begin selling 2026 season memberships and celebrate the club s 25th season at Chukchansi Park. The campaign centers on family friendly features of the ballpark and membership perks meant to make attending games more flexible and accessible for local residents.

Campaign materials emphasize flexible ticket exchange options, family oriented amenities including a splash park and open concourses, and enhanced safety and accessibility measures at Chukchansi Park. Team officials framed the ballpark as a longtime community gathering spot and timed the promotion before the holidays to encourage memberships as gifts. The team directs prospective buyers to GrizzliesTogether.com for membership details and purchase options.

For Fresno County households the timing and features matter. Season memberships offered as gifts can shift discretionary spending from retail items to local experiences, keeping more dollars in the county through ticket sales, concessions, parking, and nearby restaurants. The campaign s family focus aims to broaden appeal beyond traditional baseball fans, which could raise per game attendance during daytime family events and weekend series. That in turn can support seasonal part time employment commonly tied to ballpark operations.

From a municipal perspective, the promotion reinforces Chukchansi Park s role in the county s leisure and tourism mix. A sustained uptick in game day traffic would have implications for local transit planning, public safety deployment, and neighborhood parking management around the stadium. If memberships translate into higher attendance, the county and city may have opportunities to coordinate on crowd management and accessibility improvements that benefit year round users of the venue.

Economically the campaign is a familiar playbook for minor league sports franchises seeking stable revenue streams through advance sales. By highlighting flexibility and family friendly features, the Grizzlies are positioning season memberships as a lower friction purchase for households weighing holiday gift options. Residents interested in membership tiers and specific benefits can visit GrizzliesTogether.com to evaluate options and buy memberships ahead of the 2026 season.