Gisou HoneyPups Sell Out Fast, Resellers List Charms for Hundreds
Gisou’s surprise drop of collectible blind-box bag charms called HoneyPups tied to its new honey-glaze lip mask sold out almost immediately, sparking viral unboxings and a secondary market with listings reportedly in the hundreds of pounds. The rapid scarcity and resale activity echo the 2025 Labubu craze, raising questions for buyers about purchase thresholds and resale prices.
Gisou launched a promotional blind-box campaign today for plush-ish bag charms branded HoneyPups, distributing four variants—FluffyPup, ToffeePup, ButterPup, and a MysteryPup—to customers who met a qualifying spend on the company’s new honey-glaze lip mask. The charm giveaway was packaged as a mystery incentive and was tied directly to purchases that met the promotion’s threshold.
The offer triggered a wave of viral TikTok unboxings within hours, showcasing the collectible nature of the charms and driving rapid demand. Stock sold out almost immediately on Gisou’s selling channels, and listings for individual HoneyPups appeared on secondary marketplaces at dramatic markups. Examples in circulation show reseller prices reportedly in the hundreds of pounds, far above any retail value implied by the promotional giveaway.
The speed and scale of the resale activity recall the 2025 Labubu craze, where scarcity and social-media hype drove similar bidding and collecting behavior. Social posts comparing the two trends have begun to circulate, with one widely shared message calling the new charms “cuter than Labubus.” That comparison has helped push HoneyPups into broader conversation across beauty and collectible communities.
For consumers and collectors, the immediate takeaways are practical. Verify the qualifying spend required to receive a promotional item before completing a purchase, and check any stated limits per customer or order. Expect limited availability in time-limited drops and be prepared for a possible markup on resale markets if you plan to buy after stock disappears. If avoiding secondary-market premiums matters, act quickly on official release windows or wait for any announced restocks.
The HoneyPups episode highlights how lifestyle brands use collectible incentives to amplify product launches and social buzz. For local collectors and community sellers in Labubu, the promotion is another reminder that novelty tie-ins can create short-term shortages and fuel a flurry of online resale activity. Whether HoneyPups become a sustained collectible or a momentary internet sensation will depend on Gisou’s next moves and how the market responds to supply and demand in the days ahead.
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