Mirumi Robot Charm Offers Emotional Tech Successor to Labubu

Mirumi arrived as a compact, interactive bag charm that reacts to motion, proximity and touch, positioning itself as a potential follow-up to the Labubu craze. The Tokyo-based maker showed the concept at CES 2025, and the product moved to a public crowdfunding launch on Kickstarter in late 2025. Early backers are being offered Mirumi at a price point near Rs 10,500, about ¥18,360, with delivery estimated to begin in April 2026.

The device is built around low-level, emotionally driven robotics rather than collectible scarcity. Mirumi tilts toward movement, shyly ducks when approached, and responds to pats and sound. Those behaviors aim to create a sense of companionship through simple, tactile feedback rather than the social-signalling mechanics that made blind-boxed charms like Labubu a viral phenomenon.

For the Labubu community and accessory collectors, Mirumi represents a different kind of appeal. Instead of encouraging repeat purchases to chase variants and social cachet, Mirumi offers a single, interactive experience that invites touch and casual interaction. That shift could broaden interest beyond traditional blind-box collectors and into audiences drawn to tiny, companion-like devices for bags, desks and personal spaces.

Practical considerations matter. Backers should verify the Kickstarter campaign details and the projected April 2026 shipping window before pledging, since manufacturing and logistics remain the usual variables for crowdfunded hardware. The reported early-backer price gives a useful benchmark for budgeting, but final retail pricing and wider availability will depend on campaign performance and production decisions.

Mirumi also highlights a larger trend toward tactile, emotionally responsive accessories in 2026. Whether as a direct successor to Labubu or as a parallel trend, small robotic companions that reward touch and proximity are likely to appear at conventions, in online communities and on social feeds this year. For collectors and creators in the Labubu ecosystem, Mirumi offers a fresh design vocabulary and a reminder that the next viral object can come from movement and feeling as much as from rarity and surprise.