Pop Mart Adds Mexico Hub to Speed Labubu North American Supply

Pop Mart expanded its manufacturing footprint on January 6, 2026, opening a Mexico production hub intended to bolster deliveries of Labubu figures and other Pop Mart lines into the United States and surrounding markets. The new site is part of a broader push that includes recently established facilities in Cambodia and Indonesia, all designed to ease pressure on international supply chains and regional logistics.

The company continues to work with independent manufacturing partners rather than owning factories outright, a model the firm has maintained while expanding capacity. That approach provides flexibility to scale production and shift volumes between partners as demand fluctuates, while the new Mexico location is aimed specifically at shortening lead times for U.S. demand and reducing stock shortages that have affected collectors and retail shelves.

Market participants reacted to the announcement as more than a production adjustment. Analysts framed the move as Pop Mart’s effort to convert the strong consumer interest seen in summer 2025 into steady, sustainable retail performance. The Mexico hub and the additional Southeast Asia sites are timed to support that transition and to provide logistics resilience ahead of new product drops scheduled for early 2026.

For collectors and stores, the practical implications are immediate. Expect faster restocks of popular Labubu releases in North America, lower transit times compared with overseas-only supply, and fewer surprise shortages during initial drops. Retailers handling preorders and limited releases may find fulfillment windows tighten and regional availability improve, which can temper aftermarket pricing swings over time.

Operationally, the partner-based manufacturing model means quality and compliance will continue to depend on those relationships and Pop Mart’s oversight. The Mexico hub reduces dependence on longer shipping lanes and can help mitigate tariff and freight rate variability that has driven costs and unpredictability in past release cycles.

Watch for how the company sequences early-2026 product drops and whether regional inventories remain steady through launch windows. Improved logistics often shows up first in shorter lead times and more consistent in-store availability; later indicators will be retail sell-through rates and whether the company sustains momentum beyond initial hype.