Pop Mart Opens First Permanent Philippine Store at SM Megamall

Pop culture toy retailer Pop Mart opened its first permanent Philippine store at SM Megamall on January 4, 2026, capping a run of pop-up activations that introduced the brand to Metro Manila collectors. The launch drew celebrity attendees and early customers, who formed long lines to explore a full assortment that includes blind boxes, plush pendants and limited-edition releases such as Labubu figures from "The Monsters" series.

Store operators positioned the Megamall location as the start of a broader Southeast Asia retail push that aims to turn temporary events into stable shopping destinations. Company regional leaders and local mall executives said the shift to permanent outlets is meant to make product access easier for fans, reduce dependence on resellers and cut long waits for sought-after drops. For the local collector community, that promises more predictable opportunities to buy new series at retail price rather than tracking them down secondhand.

The new store carries the typical Pop Mart retail mix, which emphasizes blind-box collectible figures. These mixes often include rare variants and limited editions, a model that has driven both the brand’s popularity and the reseller market. By offering limited drops on-site, Pop Mart signals an intention to serve local demand directly, while pop-up experience work in Metro Manila helped build anticipation ahead of the permanent opening.

Practical benefits for shoppers include immediate access to current releases and the chance to inspect merchandise in person before purchasing. Collectors tracking Labubu and other series now have a local brick-and-mortar option to supplement online orders and pop-up appearances. For casual visitors, the store makes designer toys more visible in mainstream retail space, potentially growing interest among new buyers and local creatives.

The opening is likely to affect local secondary-market dynamics and should encourage collectors to monitor the Megamall store’s restock rhythm and official announcements for limited drops. Expect events, new releases and occasional exclusives to follow as Pop Mart expands its in-region footprint. For community members who value in-person shopping, the Megamall store represents a practical, steady way to engage with trending collectible lines without relying solely on pop-ups or resale channels.