Pop Mart Restocks Drive Sharp Price Drops in Labubu Market
Beginning January 2, 2026, large-scale restocking by Pop Mart increased supply of Labubu figures and softened the resale market, producing notable discounts on previously high-priced items. The supply push, aimed in part at curbing scalpers and irrational markups, has real implications for collectors, resellers, and casual buyers navigating prices and availability.
Pop Mart’s restocking campaign that began January 2 triggered a measurable correction in the Labubu secondary market, with price data showing steep declines for some of the series’ most expensive pieces. Increased production and deliberate restocking have pushed more product into distribution channels and online platforms, reducing scarcity that had supported high resale premiums.
The company has publicly stated it is ramping capacity and reiterated production figures meant to undercut inflated secondary-market markups. That combination of increased output and visible restocks removed some of the urgency that drove bidding wars and aftermarket speculation late last year. Market indicators — including falling completed-sale prices, widening listings at lower price points, and slowed auction velocity — reflect a rapid shift from overheated demand to a more supply-balanced environment.
Industry commentary frames this movement as a common phase for IP-driven collectible fads: early scarcity creates hype and elevated prices, then wider production brings a popularity correction as the market absorbs new units. For collectors who paid premiums, the change is unwelcome; for buyers who missed initial drops, it represents an opportunity to acquire sought-after Labubu figures at lower cost.
Practical steps follow from the current environment. Monitor official Pop Mart restock announcements and primary-channel releases to time purchases before items hit the secondary market. Verify edition numbers, production runs, and condition when evaluating resale listings, and track completed-sale prices rather than asking prices to get a realistic sense of current value. Consider waiting for the market to stabilize if resale figures are still volatile; for those selling, expect a recalibration of price expectations and slower turnover on high-end listings.
Resellers who relied on scarcity-driven margins will need to adjust inventory strategies as supply increases and buyers gain leverage. Collectors should weigh the sentimental or display value of an item against recent price movements, since the market is likely to remain dynamic while Pop Mart continues to scale production.
The immediate effect of the restocking is greater availability and lower prices for many Labubu pieces, but long-term pricing will depend on how sustained Pop Mart’s ramped production is and how demand evolves. For anyone trading or collecting Labubu figures, staying informed about official releases and watching completed sale data will be the best tools for navigating the correction.
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