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Pop Mart Shares Fall as Labubu Reseller Demand Softens

Pop Mart International Group Ltd. shares fell sharply today, sliding as much as about 6.2 percent intraday after media reports suggested reseller demand for Labubu toys has weakened. The move matters for collectors and resellers because it links secondary market price swings and a softer holiday season abroad to broader investor rotation away from high flying new consumption names.

Jamie Taylor2 min read
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Pop Mart Shares Fall as Labubu Reseller Demand Softens
Source: thebambooworks.com

Pop Mart International Group Ltd. shares dropped sharply today, with an intraday decline of as much as about 6.2 percent after media reports suggested reseller demand for Labubu toys was softening. Market data cited in those reports showed weakened secondary market prices for certain Labubu series, and some resellers paused purchases following recent price swings.

The sell off reflects investor concern that the product buzz around Labubu may be cooling after a year of strong gains in both retail interest and stock valuation. Pop Mart has retraced from earlier highs this year, though the stock remains up year to date. Analysts linked the move to softer than expected holiday season demand in some overseas markets, and to a broader investor rotation out of high flying new consumption names.

For collectors and local sellers the immediate takeaway is practical. Secondary market indicators can shift quickly, and a drop in share price does not automatically mean every Labubu release will fall in value. Verify recent completed sale prices across marketplaces before buying for speculation, and track which series show sustained demand versus those that experience temporary dips. Sellers may find benefit in staging listings later once market direction clarifies, while buyers who collect for enjoyment can focus on designs they value rather than short term price movements.

AI-generated illustration
AI-generated illustration

Community events and trading groups should expect more cautious chatter in the coming days as resellers reassess inventory and holiday season flows are tallied. Overseas demand patterns will be important to watch, because weaker sales in key markets can ripple into both secondary prices and investor sentiment.

Watch upcoming release schedules from Pop Mart and monitor completed sale data rather than posted asking prices. That approach gives the clearest sense of where demand is settling, and helps you make informed choices about buying, selling, or holding Labubu figures as market conditions evolve.

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