Breckenridge Brewery Unveils Christmas ALEves Giveaway, New 15 Can Packs
Breckenridge Brewery launched a seasonal promotion called Christmas ALEves tied to the return of its Christmas Ale and the rollout of new 15 can packs. Colorado residents age 21 and older can enter through December 10 for a chance to receive a holiday prize pack and beer delivered by the brewery on December 15, a community minded push that spotlights limited seasonal packaging.
Breckenridge Brewery began a holiday giveaway on December 1 to promote its seasonal Christmas Ale and newly introduced 15 can packs. The activation is open to Colorado residents age 21 and older, with entries accepted through December 10. Winners will have the brewery s ALEves deliver a holiday prize pack and Breckenridge beer to a nominated household on December 15.
The giveaway pairs a festive gimmick with a product rollout, putting the spotlight on the brewery s limited seasonal packaging and the new 15 can configuration. For local drinkers and independent retailers, the move aims to drum up attention during a busy shopping season while rewarding community connections. Deliveries scheduled for mid December add a community theater element, turning a standard promotion into a neighborhood moment.
Entry is restricted to residents of Colorado who are at least 21 years old, and the brewery handles delivery logistics directly. Those interested must complete entry steps on Breckenridge Brewery s website where full entry instructions and official terms are posted. With a short entry window, the promotion favors quick action from fans and gives the brand an immediate burst of engagement ahead of the holiday weekend.
For homebrewers and craft beer retailers, the campaign demonstrates how seasonal brands can leverage packaging changes to create local experiences that matter. Limited run packs like the 15 can option can prompt trial and impulse purchases, while on the ground activations encourage word of mouth and social sharing. Smaller neighborhood deliveries provide photo opportunities and local press moments that are inexpensive but effective.
This promotion also highlights timing as a marketing tool. Launching the giveaway during the first week of December and scheduling deliveries for December 15 ensures winners enjoy the beer during peak holiday entertaining. Verify eligibility and entry deadlines on the brewery s site to participate before the December 10 cutoff.
