Company Store launches exclusive Stoffer Home collection, affecting store operations

The Company Store, a Home Depot brand, rolled out an exclusive Stoffer Home × The Company Store collection on Jan. 12, 2026, expanding its assortment with coordinated bedding, table linens, loungewear and wallpaper. The corporate product release emphasized that the collection will be sold exclusively online at thecompanystore.com and outlined the range of materials and price points accompanying the launch.

Though framed primarily as a product announcement, the collection is already prompting operational and merchandising work across the company. Exclusive collaborations such as this one often require corporate merchandising teams to push new planograms, update online merchandising tiles and coordinate marketing calendars. For The Company Store and Home Depot colleagues, that translates into near-term workflows for product training, content production and order fulfillment.

Because the launch is online-only, store floor teams will not be stocking these SKUs, but in-store associates may still see customer questions and returns routed through store channels. Online-only assortments shift volume into e-commerce fulfillment centers and call centers, which can change pick-pack labor needs and carrier allocations. Home Depot operations teams will likely monitor fulfillment velocity, shipment exceptions and return rates as the collection settles into inventory systems.

The corporate release described materials and price ranges without listing specific SKUs in the public announcement. Category managers and training leads who handle soft goods will need to translate that information into associate-facing materials, from product knowledge sheets to returns policies. That work typically includes updated POS content, FAQs for floor associates and guidance for customer service reps handling online orders.

Marketing and merchandising calendars will also feel the impact. Exclusive designer collaborations tend to come with concentrated marketing efforts that create short-term demand spikes; planning for those spikes means scheduling staff in fulfillment centers, ensuring accurate product descriptions online and coordinating promotional timing across email, social and search channels.

For hourly associates and distribution staff, the immediate implication is operational: expect communications from merchandising and store leadership outlining any changes to customer handling, returns routing and cross-channel fulfillment procedures. For corporate teams, the rollout will be a test of online-only collaboration execution and fulfillment resilience.

As the collection moves from launch week into regular inventory, teams will be watching sales performance and customer feedback to determine whether the assortment expands into other channels or informs future collaborations. Workers across merchandising, training and operations should track internal comms for training materials and staffing notices tied to the rollout and prepare for any follow-up launches that could follow this branded partnership.