Deadstock Coffee Moves Into Hoxton Hotel Lobby in Old Town

Deadstock Coffee, a long-running Portland cafe known for its sneaker culture-influenced concept, confirmed this week that it will relocate into the Hoxton Hotel lobby after closing its original Old Town storefront on December 31. The move preserves the business's presence in Old Town and provides a larger, more flexible footprint that owners say will increase capacity for community events and educational programming.

The transition was previewed in a social-media statement and sets a reopening timeline for early March 2026. The Beaverton location that opened in 2024 will remain in operation, ensuring that regulars outside the city retain access to the brand. The team also intends to retain original staff for the hotel location, a measure aimed at maintaining continuity in service and community relationships.

Deadstock carved a niche in Portland by blending specialty coffee with sneaker culture, from sneaker-themed latte art to pop-up events and meetups that doubled as cultural gatherings. Moving into the Hoxton lobby offers room to scale those activities. The larger, more visible setting inside a hotel lobby may allow Deadstock to host expanded educational gatherings around coffee brewing, roasting and the intersections with sneaker design and culture, while continuing the informal community meetups that made the original space a neighborhood touchstone.

For regulars and event organizers, the relocation matters practically as well as culturally. The hotel location promises more seating and easier circulation, which should help when Deadstock hosts tastings, workshops or small community shows. Retaining the core staff also minimizes disruption in day-to-day service and helps preserve menu favorites and signature presentation, such as the cafe’s sneaker-inspired latte art.

The move reads as a continuity strategy rather than a permanent departure from Old Town. By embedding the cafe within a hotel lobby, Deadstock gains a higher-traffic perch while keeping the community-focused programming that drew locals and visitors alike. Customers looking for updates or specific reopening details should monitor Deadstock’s social channels for confirmed hours and event calendars as the March opening approaches.