India Commissions Six Market Studies to Boost Coffee Exports

On January 1, 2026 the Union government moved to deepen support for Indian coffee exporters by ordering six market-intelligence studies, a response to a formal request from the Coffee Board. The work, coordinated through Indian missions and posts, targets Western and Eastern Europe, Latin America, North America, North Africa, Russia, and China, and aims to expand markets for Indian coffee while boosting value-added exports.

The studies are scheduled for completion in February–March 2026 and will be paired with a series of promotional actions managed by Indian missions overseas. Those activities will include tastings and cuppings, kiosks at official events, and distribution of promotional material and gift packages to showcase Indian coffee profiles and value-added products. Officials also plan to mobilize delegations of Indian coffee stakeholders to international trade fairs and to invite foreign stakeholders to India to build direct business-to-business links.

PS Gangadhar, Joint Secretary in the Ministry of External Affairs, and MJ Dinesh, Chairman of the Coffee Board, described the programme's objectives and timeline as part of the government response. The initiative reflects a coordinated effort by trade, diplomatic and sectoral bodies to move beyond commodity sales and promote roasted, specialty and other value-added formats that capture higher margins and brand recognition.

For growers, processors, exporters and roasters, the immediate practical value lies in the intelligence the studies are expected to deliver and the promotional pipeline that follows. Findings should help firms identify priority markets and distribution channels, while mission-led events will provide on-the-ground exposure to importers, roasters and retailers. Mobilised delegations and inbound visits create concrete opportunities to establish buyer relationships and negotiate supply contracts that favour higher-value product lines.

Timing matters for producers planning product development, packaging adjustments or certifications that appeal to overseas buyers. With final reports due in late winter, exporters have a narrow window to align samples, prepare cupping presentations and coordinate with the Coffee Board and relevant missions for planned events. The combined research and promotional push gives India a clearer path to move more coffee up the value chain, opening new revenue avenues for the sector and strengthening export resilience in a competitive global market.