Nespresso Malaysia Launches Lunar New Year With Love Collection

Nespresso Malaysia introduced the With Love Lunar New Year collection on January 5, 2026, rolling out seasonal coffees, special-edition machines and festive accessories timed for Year of the Horse celebrations. The campaign combines limited and returning flavours, targeted promotional bundles and boutique experiences to reach consumers preparing gifts and holiday hosts.

Central to the collection are seasonal and limited-edition capsules. Returning flavours include a Pistachio Vanilla labeled for serving Over Ice, while Vertuo users get a seasonal White Chocolate Strawberry capsule. Discovery Packs for both Original and Vertuo systems are part of the offering, providing a way to sample multiple coffees without committing to full sleeves—a practical option for shoppers buying gifts or deciding on a new favourite before the holiday.

The product range extends beyond capsules. Nespresso added red-hued machines such as Inissia Red and Vertuo Pop Red to the lineup, positioning them as festive purchases and collector items. Selected machines carried promotional pricing as part of the launch, making the event a potential opportunity for buyers who were already considering a system upgrade or a gift machine for family and friends.

To support gifting and hosting, the collection included promotional bundles and gift-with-purchase items. Customers could receive red packets, mandarin tie-up bags and festive placemats with qualifying purchases, and the brand supplied seasonal recipes to help hosts translate capsules into celebratory drinks. In-boutique activations, including spin-and-win promotions, were deployed to attract walk-in traffic and add an experiential element to shopping.

The release also referenced Nespresso’s sustainability programs and the company’s global footprint, underlining an ongoing business focus alongside seasonal marketing. For capsule users and collectors, the timing signals when to expect Holiday-themed drops and special-colour machines in market windows across Nespresso territories.

Practical takeaways: check boutique availability for spin-and-win activations and gift bundles if buying close to the holiday; consider Discovery Packs if you want to taste across systems before committing; and watch selected machine promotions if looking for a discounted upgrade. For collectors, the red Inissia and Vertuo Pop models are the headline seasonal pieces to seek while supplies last.