Sofía Vergara Helps Launch ¡Díos Mío Coffee! for U.S. Market

On January 2, 2026 Sofía Vergara partnered with entrepreneurs to introduce ¡Díos Mío Coffee!, a brand positioned to export Colombian coffee to the U.S. market with roasting done at origin. The project emphasizes production by women coffee growers in the region and processing through Almacafé Manizales, linking smallholder supply to an international retail strategy.

The launch includes three distinct roast profiles selected by Vergara and a range of product formats that will include capsules. By exporting beans that are roasted in origin, the brand retains Colombian traceability and flavor character while aiming to meet demand for convenient products in the U.S. market. The combination of roast variety and capsule options is designed to appeal to both specialty buyers and mainstream consumers seeking Colombian-origin coffee.

Local leadership at the Federación Nacional de Cafeteros in Caldas welcomed the initiative and highlighted the social benefits the project is expected to deliver. Emphasis was placed on creating support and economic opportunities for women producers, a move that could strengthen household incomes and encourage greater participation by women in value-added stages of the coffee chain. Processing at Almacafé Manizales offers centralized infrastructure that can help producers access export channels without relinquishing control over bean quality.

For growers and cooperative leaders in Caldas, the project offers a model for moving from raw cherry sales toward higher-value, origin-roasted product lines. For U.S. buyers and roasters, it presents an option that combines origin authenticity with retail-ready formats. For local communities, the expected impact goes beyond sales; it includes visibility for women producers and potential for steady, contract-based revenue streams tied to the new brand.

Practical next steps for coffee actors include watching for distribution announcements in the United States, evaluating the roast profiles once samples are available, and exploring partnerships with cooperatives interested in replicating women-led production models. As Colombia continues to position origin-roasted offerings in global markets, initiatives like ¡Díos Mío Coffee! illustrate how celebrity partnerships, local processing capacity, and targeted social goals can converge to expand market access while supporting producer communities.