Yuma Lounge Earns Diamond Crown Status, Hosts Celebration

Sun of a Gun Cigar celebrated a major business milestone on Saturday, December 13, 2025 after being recognized as a Diamond Crown Lounge, joining a small network of high end cigar lounges affiliated with the Diamond Crown brand. The in person event at 1651 S Arizona Ave. included live music, appearances by members of the J.C. Newman family who founded the Diamond Crown brand, curated cigar releases, pairing sessions and specialty spirits aimed at collectors and local customers.

The recognition gives the Yuma lounge a branding lift that typically accompanies premium product partnerships. Diamond Crown is known within the cigar industry for limited releases and branded lounges, which can draw collectors and visitors from a regional market rather than solely neighborhood traffic. For a locally owned retail and hospitality business, that shift often means longer customer dwell time and larger average purchases when events such as the December celebration bring tasting and pairing elements together.

Local economic implications include a potential uptick in weekend foot traffic for nearby restaurants and retailers, modest short term sales gains for the lounge and its suppliers, and enhanced visibility for Yuma as a destination for specialty leisure spending. Small hospitality and retail operations in Yuma County have increasingly relied on experiential events and branded partnerships to compete with online sales and larger metropolitan offerings. The lounge designation may also strengthen relationships with distributors and premium spirit vendors who supply curated pairings.

Regulatory and fiscal context remains relevant for residents. Premium cigar retail and lounge operations must comply with state and federal age restrictions, and tobacco excise taxes affect pricing for specialty releases. Local policymakers and business leaders watching downtown vibrancy should weigh the commercial benefits of destination nightlife and the public health and regulatory frameworks that govern tobacco retail.

The Yuma Chamber event page highlighted the business milestone and the planned community celebration, and listed contact details for Sun of a Gun Cigar and Chamber organizers for residents seeking more information.