Spectrum Front Row Brings Immersive Lakers Games to Apple Vision Pro

Spectrum SportsNet and Apple rolled out Spectrum Front Row in Apple Immersive for Apple Vision Pro, delivering a specially produced series of immersive Lakers broadcasts that began with the Milwaukee Bucks at Los Angeles Lakers on Friday, January 9, 2026 at 7:00 p.m. PT. The initiative delivers six games in a multi-angle, high-bitrate format designed to place Vision Pro users at the center of the arena experience.

Live immersive viewing is available only to Vision Pro users located inside the Lakers’ regional broadcast territory, which includes Southern California, Hawaii, and parts of southern Nevada including Las Vegas. The immersive stream can be accessed through the new Spectrum SportsNet app for Apple Vision Pro and the NBA app on Vision Pro. The Spectrum SportsNet app is available for free in the U.S., but a subscription is required to watch Spectrum Front Row in Apple Immersive; eligible subscriptions include a Spectrum Internet subscription or any video package that carries Spectrum SportsNet. The Spectrum TV app for iPad is also available on Vision Pro, allowing subscribers to view traditional broadcasts live or on demand.

Produced and directed specifically for Apple Vision Pro, Spectrum Front Row delivers an immersive feed at up to 150 Mbps and offers seven distinct viewing angles. Those perspectives include the scorer’s table, the area beneath each basket, a high-and-wide arena view, the player tunnel, the broadcast booth, a roaming courtside perspective for interviews and commentary, and other front-row perspectives crafted for the device. Ambisonic microphones capture spatial audio so arena sounds such as sneaker squeaks, net swishes, and crowd noise are presented with positional context. In-game graphics including lower thirds, rosters, shot clocks, and scores are rendered as 3D elements that appear to float in front of the viewer. The immersive broadcast remains live through timeouts, halftime, and in-arena entertainment to showcase pregame introductions and team interactions.

The on-air team for Spectrum Front Row includes Emmy Award-winning play-by-play commentator Mark Rogondino and three-time NBA champion and former Lakers forward Danny Green as analyst. Spectrum and Apple described the Apple Immersive experience as placing Vision Pro users at the center of live events and stories as they unfold; the Lakers organization noted the team is the only NBA franchise offering this specific immersive game-viewing experience on the platform.

The six-game slate runs beyond the Jan. 9 opener with the Philadelphia 76ers on Feb. 5, the L.A. Clippers on Feb. 20, the Denver Nuggets on March 5, the Minnesota Timberwolves on March 10, and the Washington Wizards on March 30. Full-game replays and highlights will be made available more broadly: the first replay will be posted beginning Sunday, January 11, 2026, and replays and highlights will be available nationwide in the U.S. and in select international markets where Apple Vision Pro is supported.

The launch is a test case for high-bandwidth, mixed-reality sports broadcasting. It promises a novel viewing environment for in-market fans while highlighting enduring limits of territorial rights, device cost, and bandwidth needs that will shape how quickly immersive sports reach a wider audience. The rollout was announced jointly by Spectrum and Apple, with a press release issued from Stamford, Connecticut.